Data breaches can cost companies millions. That’s why more businesses are turning to data masking tools to keep sensitive information safe. But with so many options out there, how do you know which one’s right for you?
In this article, we’ll walk you through some of the best data masking tools available today. Whether you’re a developer, security lead, or IT decision-maker, you’ll find practical insights, pros and cons, and tips to help you choose the tool that actually fits your needs.
What Are Data Masking Tools?
Data masking tools are designed to protect sensitive information by replacing real data with fake but realistic data. Think of it as disguising your data, so even if someone gets unauthorized access, they can’t see or use the real thing.
This is especially important when teams need to work with production-like data in non-secure environments, like development, testing, or training. Instead of using actual customer names, credit card numbers, or health records, these tools swap them out with fictional versions that still behave like the real data.
Why use data masking tools? Because they help companies stay compliant with data privacy laws like GDPR, HIPAA, and CCPA, while also lowering the risk of data breaches. They’re a critical part of any serious data protection strategy, especially for organizations handling PII (personally identifiable information) or financial data.
Let’s dive into the data masking tools list.
Data Masking Tools for 2025
This guide serves as a data masking tools comparison, featuring insights into the top data masking software used by businesses that prioritize security and compliance. Whether you’re managing on-premise systems or hybrid cloud environments, these tools can form the backbone of your data protection strategy.
Data Masking Tools Comparison Table
Tool Name | Key Features | Supported Data Types | Masking Techniques | Compliance Support | Deployment Options |
PFLB | High-speed data masking (1M+ rows/min), supports structured & unstructured data, CI/CD integration | Oracle, MS SQL, PostgreSQL, logs, documents | Substitution, encryption, shuffling, nulling | GDPR, HIPAA, CCPA | On-premises, Cloud |
K2View | AI-driven PII discovery, dynamic & static masking, micro-database architecture | Relational DBs, NoSQL, legacy systems, files | Static, dynamic, format-preserving | GDPR, HIPAA, CCPA | On-premises, Cloud, Hybrid |
EPI-USE Labs | SAP-focused masking, rapid anonymization, maintains system functionality | SAP HCM, SAP modules | Anonymization, scrambling | GDPR, POPIA, HIPAA | On-premises, Cloud |
Oracle Data Masking and Subsetting | Seamless Oracle DB integration, data subsetting, automated provisioning | Oracle Databases | Substitution, shuffling, encryption | GDPR, HIPAA, CCPA | On-premises, Oracle Cloud |
IBM InfoSphere Optim | Multiple masking methods, supports structured & semi-structured data, integration with IBM tools | Databases, applications, files | Encryption, substitution, tokenization | GDPR, HIPAA, CCPA | On-premises, Cloud |
Imperva Camouflage | Intuitive interface, pre-built templates, maintains referential integrity | Structured data sources, file formats | Anonymization, substitution | GDPR, HIPAA, CCPA | On-premises |
Informatica Cloud Data Masking | Cloud-native, automation templates, integrates with Informatica suite | Databases, cloud storage, applications | Substitution, shuffling, encryption | GDPR, HIPAA, CCPA | Cloud |
Delphix | Automated sensitive data discovery, supports DevOps workflows, dynamic & static masking | Relational DBs, enterprise applications | Static, dynamic masking | GDPR, HIPAA, CCPA | On-premises, Cloud |
Immuta | Dynamic data masking, fine-grained access control, integrates with major data platforms | Snowflake, Databricks, AWS, BigQuery | Dynamic masking | GDPR, HIPAA, CCPA | Cloud |
Syntho | AI-generated synthetic data, PII scanning, maintains data utility | Structured & unstructured datasets | Synthetic data generation | GDPR, HIPAA, CCPA | On-premises, Cloud |
1. PFLB
Website: PFLB Data Masking Tool
PFLB delivers a powerful and flexible data masking solution designed for enterprise-scale environments, helping companies protect sensitive data across development, testing, analytics, and outsourcing scenarios. Built with performance and compliance in mind, it supports structured and unstructured data across various database systems and file formats. PFLB’s tool is particularly effective for large organizations that need to anonymize vast amounts of data quickly, without breaking application functionality or workflows.
Pros:
Cons:
Cost: Pricing is based on the complexity and scale of the project. Contact PFLB for a tailored quote.
2. K2View
Website: K2View Data Masking Tools
K2View offers an advanced data masking solution that stands out for its unique, micro-database architecture and real-time capabilities. The platform is built to handle complex enterprise environments by enabling dynamic and static masking, powered by AI-based PII discovery. K2View’s approach focuses on delivering secure, role-based access to sensitive information without duplicating or exposing original datasets. It’s particularly suitable for organizations managing large volumes of customer data spread across multiple systems.
Pros:
Cons:
Cost: Pricing is not publicly listed and varies depending on the deployment model and data environment.
3. EPI-USE Labs

Website: EPI-USE Data Secure
EPI-USE Labs offers Data Secure, a specialized data masking and anonymization tool built for SAP systems, particularly SAP HCM. It enables organizations to efficiently anonymize sensitive employee and payroll data in development and test environments while keeping the systems fully functional. The tool is designed to help SAP-driven enterprises meet strict data privacy regulations such as GDPR and POPIA without disrupting core business processes.
Pros:
Cons:
Cost: Pricing is tailored to project scope and system complexity.
4. Oracle Data Masking and Subsetting
Website: Oracle Data Masking
Oracle’s Data Masking and Subsetting solution is designed to protect sensitive data by replacing it with realistic, anonymized values while creating efficient, manageable subsets of production data for non-production use. It helps organizations reduce risk, support compliance, and lower infrastructure costs by avoiding full-scale data replication in dev/test environments. The tool integrates tightly with Oracle Database and is ideal for companies already operating within Oracle’s ecosystem. Read also our post – K2view vs Oracle.
Pros:
Cons:
Cost: Pricing is based on licensing and Oracle’s service agreements. For accurate costs, reach out to Oracle’s sales team.
5. IBM InfoSphere Optim Data Privacy

Website: IBM InfoSphere Optim
IBM’s InfoSphere Optim Data Privacy is a powerful enterprise-grade data masking solution that helps organizations de-identify sensitive information across applications, databases, and files. It supports a wide range of masking techniques and ensures test and development environments remain functional while meeting stringent data privacy requirements. Optim is built for complex IT ecosystems and integrates well with IBM’s broader data governance and lifecycle management tools.
Pros:
Cons:
Cost: IBM provides custom pricing based on project size, number of environments, and licensing needs.
6. Camouflage Software (Imperva Camouflage)

Website: Imperva Camouflage Data Masking
Imperva’s Camouflage Data Masking solution helps organizations safely use sensitive data in non-production environments by applying anonymization techniques that maintain realism and consistency. It supports various databases and file types, making it useful across industries like healthcare, finance, and retail. Camouflage is known for its intuitive interface and ease of deployment, helping teams quickly create realistic test data while staying compliant with privacy regulations such as GDPR, HIPAA, and CCPA.
Pros:
Cons:
Cost: Pricing is based on deployment size and support requirements.
7. Informatica Cloud Data Masking

Website: Informatica Data Masking
Informatica’s Cloud Data Masking solution is a highly scalable platform designed to protect sensitive data used in non-production environments like development, testing, training, and analytics. It allows organizations to anonymize personal and confidential data, such as credit card numbers, health records, or social security numbers, while preserving data utility. As part of Informatica’s Intelligent Data Management Cloud (IDMC), it offers rich integration options and is well-suited for businesses operating in hybrid and multi-cloud ecosystems. Informatica’s tool also ranks among the best data protection software on the market, thanks to its robust integration and automation capabilities.
Pros:
Cons:
Cost: Informatica offers pricing based on deployment size, required features, and data volumes.
See more in our post – Informatica Cloud Data Masking alternatives.
8. Delphix

Website: Delphix Data Masking
Delphix provides a comprehensive data masking solution as part of its DevOps Data Platform, built for fast-paced development teams that need access to secure, production-like data. The platform automates the discovery and anonymization of sensitive fields across a wide range of databases and applications. Delphix is especially strong in enabling rapid, secure data delivery in testing and QA workflows, while helping organizations comply with privacy laws such as GDPR and HIPAA.
Delphix is known not only for its DevOps-friendly masking workflows but also for positioning itself as a versatile data obfuscation tool that simplifies compliance and speeds up development.
Pros:
Cons:
Cost: Pricing is tailored to deployment scope and technical requirements.
9. Immuta
Website: Immuta Data Masking
Immuta is a comprehensive data security platform specializing in dynamic data masking and fine-grained access control. It enables organizations to protect sensitive information across various cloud and on-premises environments without compromising data utility. The platform integrates seamlessly with major data ecosystems, including Snowflake, Databricks, AWS, and Google BigQuery.
Pros:
Cons:
Cost: Immuta offers customized pricing based on factors such as deployment size, data volume, and specific organizational needs. Interested parties should contact Immuta directly for a tailored quote.
10. Syntho

Website: Syntho – AI-Generated Synthetic Data Platform
Syntho is an AI-driven synthetic data platform designed to generate high-quality, privacy-preserving synthetic datasets. By creating artificial data that mirrors the statistical properties of real datasets, Syntho enables organizations to utilize data for analytics, testing, and machine learning without compromising privacy.
Pros:
Cons:
Cost: Syntho offers customized pricing based on organizational needs, data volume, and specific use cases.
How to Choose the Best Data Masking Tool
Not all data masking tools are created equal, and the right choice depends on your organization’s needs, tech stack, and data sensitivity. Below are key factors to consider when evaluating a data masking solution:
Consider PFLB Your Best Data Masking Tool Provider
When it comes to safeguarding sensitive data, especially in complex enterprise environments, PFLB stands out as a trusted partner. With a proven track record in delivering high-performance data masking solutions, PFLB ensures that organizations can maintain data privacy, comply with regulations, and streamline their operations.
Why Choose PFLB?
Expertise in Diverse Projects: PFLB has collaborated with a range of industries, including banking, healthcare, and energy, to implement tailored data masking strategies. Their solutions are designed to handle vast datasets, ensuring that even the most intricate systems remain secure and compliant.
Innovative Solutions: PFLB’s proprietary tool, DataSan, offers rapid and efficient data masking capabilities. Operating directly at the database level, DataSan can mask over 1,000,000 table rows per minute, significantly reducing the time required for data anonymization processes.
Regulatory Compliance: With built-in support for major data protection regulations like GDPR, HIPAA, and CCPA, PFLB’s solutions ensure that your organization remains compliant while minimizing the risk of data breaches.
Conclusion
As cyber threats grow more advanced, and regulations more demanding, choosing from the best data masking tools or broader data protection tools is more critical than ever. This comparison of the top data masking software has highlighted options that can help any organization stay compliant and secure. Whether you’re a large enterprise or a growing company, investing in the right solution can help you stay compliant, protect sensitive information, and confidently scale your operations.
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